Thaïs Lucie

Pigment Prism

An event brand built to argue that AI

had to start proving itself.

Lead Designer

Creative Direction

Concept to execution

Virtual Conference

2025

By 2025 every enterprise software company was saying the same thing about agentic AI, and the audience had stopped listening.

Pigment's premise was sharper. Most AI deployments create the illusion of progress. Prism brought together the people who could show the difference.

It was also the first event brand built on Pigment's completed rebrand, and the brief was to stay close to it. Prism had to read unmistakably as a Pigment event.

My approach

The name already carried the idea, so the work was not finding a concept. It was building a visual language that would read as rigorous to an audience that had been marketed at for two years.

A prism takes undifferentiated white light and splits it into a visible spectrum. That is what the event did with AI: one broad claim, separated into outcomes you could point at.

So I built the concept into the mark itself. The identity performs the idea every time the logo appears, and no strapline has to explain it.

The concept

The system is built on fluted glass.

Light passing through it bends and separates, so a single shape behind it arrives in pieces and in colour.

The pattern is that effect held still.

The logo is the same effect applied to the wordmark, fractured and offset the way an object shifts when you look at it through glass.

The colours come from the language Pigment was already using for AI across its own marketing. Prism had to read as a Pigment event, and the palette is what makes that link immediate.

Visual Identity

The mark is broken on purpose. I fractured and offset the logo the way glass displaces what sits behind it, so the concept restates itself every time the brand appears.

The palette is built on pastel gradients. A literal rainbow would have read as consumer tech, so I went for the quality of light passing through glass: soft, continuous, physical.

Grain sits over the gradients so they read as material, and that texture is what keeps them from looking like a default digital effect.

The pastels were not only an event decision. Pigment was already moving that way across everything AI-related, so Prism extended a language the master brand was building.

The typography uses Pigment's existing brand typeface, DM Sans→, designed by Colophon Foundry for Google Fonts, to maintain consistency with the brand.

Application

Prism was digital only. One day of livestream, eight sessions, ten speakers, and the design system carried the whole production.

online conference & on demand hub

The platform branding and the on-demand hub, where all eight sessions sit together after the event. Session cards across keynote, fireside and panel formats, each holding between one and four speakers.

The sessions were pre-recorded in a studio, so the system ran from the set behind the speaker to the player around them.